I'mPossible
adidas
On Women's day 2022, adidas is telling every woman in China through sport, they can listen to their own voice and unlock possibilities.
The Insight_
In China, woman always face the pressure to keep up with their peers and follow a one-directional progression to be considered successful.
The Idea_
On Women's Day, adidas launched the campaign of "I'mPossible", supporting them to listen to their own inner voice and live their full possibility. When peer pressure pushes you to follow another’s direction, sport enables you to listen to your own inner voice and embrace yourself for who you are, so you can steer yourself in the direction of your aspirations at your own pace. Seeing your own possibilities and making bold choices.
"Fellow athletes say that I should treasure my prime age in competing, but my inner voice tells me to go back to China even with the consequence of a 3-year suspension."
Nina Schultz, Heptathlon Olympian
"Many of my musician friends became very successful venturing into popular music genres, but my inner voice tells me to persist on my originality in hardcore heavy metal."
Sour, Vocalist of HyperSlash
"My peers say that I should enjoy living the metropolitan life, working a professional 9-6 job, but my inner voice resonates with the waves and ocean, and that is the only voice I’ll listen to."
SHARE XiaoXiao, Surfer & Vlogger
"My peers are all striving for a higher education and better career, but my inner voice tells me to follow my passion and keep playing street basketball as there is no one way to make a living."
Ai Lin, Streetball Player & Fashionista
